The online networking game has changed.

In 2008 the business card is not yet obsolete – but alone this marketing piece is not enough to spark a long-term business relationship.

While you are introducing yourself to a new sales lead know that in the wee hours of the night or first thing the next business day your name will be typed into Google for a little covert net spying and prying.

Here are three tips to online marketing beyond the business card; plus three pitfalls to avoid. Read the rest of this entry »

One of the advantages of using social media marketing for business is that it doesn’t cost a lot of money like traditional advertising. However, many of your best and most loyal customers are there to socialize only and any messaging that looks like an advertising can put them off.

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