Twitter Tips: Use Twitter to Grow Your Personal Brand
Posted by Job and Career Writer in Business Communications, Career Planning, Online Career Tools
6 Power Twitter Tips for Your Personal Brand
Twitter is a relatively new online branding phenomenon.
And it is addictive. Twitter is a cost-free method to extend the reach of your personal brand beyond blogging, link building and article marketing.
Launched in March of 2006, it is a online micro-blogging and social media platform where users submit short, 140 character messages, called tweets to a community of online users.
Twitter is a useful method to build a personal brand on the web. From managing your online message to connecting with business prospects, here’s how use the power of twitter to become an online micro-celebrity.
Step 1 – Decide how you will use twitter
- What is your twitter marketing plan?
- Are you tweeting for personal or business use?
- Will you use the service to have friends and followers monitor your whereabouts?
- Or is the service for business purposes only?
Deciding your twitter goals before you post one tweet will help you decide what messages are appropriate for friends or business colleagues.
Step 2 - Use twitter to capitalize on the headlines
Use news and pop culture discussions to show your expertise. Position yourself as an expert in your field with information that adds a different perspective to a hot discussion in the news.
Step 3 - Connect with likeminded individuals using twitter
Twitter has a global audience of professionals looking to gain online friends and develop business relationships. Extend the reach of your brand with simple daily communications with thousands of people looking to connect, share and relate.
Step 4 – Use twitter to announce your services
Launching a new business or looking for a new job? Use twitter to advertise your latest and greatest business achievements. Be sure to include a link to your website or social media profile page for more information.
Step 5 – Suggest links that help other twitter users
Helping others solve their problems can be a great boost to your brand. Be the online resource that can lend an extra hand with a critical business problem; provide a simple tool that can ease productivity or make your twitter pal’s life a little easier.
Step – 6 – Use twitter to ask questions
Need a group of engaged potential customers to comment on a new business venture? Ask questions. The community of tweeters love to answer questions and give feedback on products or services.
Remove the shrouded veil of exclusivity and perfection surrounding yourself and your personal brand. Reach out to your twitter community and ask them to help you solve a professional dilemma.
Use the tips above to design your own personal tweeting strategy. Send me a tweet on the web at www.twitter.com/mechelepellebon, I would love to hear how your brand building methods are progressing using my favorite web application.
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Tags: career advice for women, online branding, online marketing, online reputation management tips, use twitter
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