The online networking game has changed.

In 2008 the business card is not yet obsolete – but alone this marketing piece is not enough to spark a long-term business relationship.

While you are introducing yourself to a new sales lead know that in the wee hours of the night or first thing the next business day your name will be typed into Google for a little covert net spying and prying.

Here are three tips to online marketing beyond the business card; plus three pitfalls to avoid. Read the rest of this entry »

6 Power  Twitter Tips for Your Personal Brand

Twitter is a relatively new online branding phenomenon.

And it is addictive. Twitter is a cost-free method to extend the reach of your personal brand beyond blogging, link building and article marketing.

Launched in March of 2006, it is a online micro-blogging and social media platform where users submit short, 140 character messages, called tweets to a community of online users. Read the rest of this entry »